Farm to Family, whose registered address is: https://www.123fresh.co.il (hereinafter: “Farm to Family”, “the Store” or “we”), highly respects the privacy of its users and customers on its website and related services (hereinafter: “the Website” or “the Services”).

This document outlines the Store’s privacy policy and explains how your personal data is collected, the purposes for which it is used, how it is stored, and under which circumstances it may be shared with third parties.
By using the Website and the Services provided through it, including providing personal information, you agree to this Privacy Policy. If you do not agree, please refrain from using the Website.

This Policy is written in masculine form for convenience only and applies equally to all genders. References in the singular include the plural as well.

1. General

This Policy applies to all use of the Website and related Services, including:

Purchasing products via the Website or mobile application, with home delivery.

Contacting customer support by phone, email, chat, SMS, or WhatsApp.

Registering for the Farm to Family customer club and/or mailing lists.

Farm to Family is the "data controller" of the personal information, as defined in the Israeli Privacy Protection Law, 1981 (including Amendment 13).
You are under no legal obligation to provide personal information. However, certain Services may not be available without providing specific information (for example, order processing, delivery, or responding to inquiries).

2. Collection of Personal Information

2.1 Information You Provide Voluntarily

When using the Website and Services, you may be required to provide personal information, including:

Identification and contact details: full name, mobile phone number, email address, delivery address.

Payment details: credit card or other payment information. These details are transferred directly to third-party payment processors and are not stored in Farm to Family systems.

Purchase and order details: products purchased, purchase dates, amounts, and invoice details.

Customer club registration details: full name, ID number, date of birth, gender, contact details, and marketing consent preferences.

Content of customer service inquiries: including recorded calls, emails, or chat messages.

2.2 Information Collected Automatically

When using the Website, technical information that does not directly identify you may be collected, such as: IP address, browser type, operating system, approximate location, website usage data, products viewed, advertisements clicked, login and logout times, and more.
This information may be collected using cookies, pixels, Google Tag Manager, and similar tools.

2.3 Information from Third Parties

Farm to Family may receive additional information from third parties related to the Services, including shipping companies, payment processors, advertising and analytics providers (such as Google, Facebook, TikTok, Taboola, Outbrain).

3. Purposes of Use

Farm to Family will use your personal information only in accordance with this Policy or as required by law, for purposes including:

Providing Website Services, including order processing, payment, and delivery.

Managing user accounts and the customer club.

Improving services and user experience, developing new products and services, tailoring content and promotions to your preferences.

Sending commercial offers, newsletters, marketing messages, and personalized benefits.

Conducting statistical and analytical research for marketing and business insights.

Complying with legal and regulatory requirements.

Ensuring data security, preventing fraud, misuse, or illegal activity.

4. Sharing Information with Third Parties

Farm to Family will not share personal data with third parties except in the following cases:

For providing Services: shipping companies, payment processors, IT providers, and technical support.

With advertising and analytics companies, for usage analysis and personalized advertising.

With authorized authorities if required by law.

In case of a claim, legal process, or suspected unlawful activity.

To prevent serious harm to you or others.

In the event of a merger, acquisition, or restructuring, provided that the new entity assumes this Policy’s obligations.

5. Cookies and Tracking Technologies

The Website uses cookies and similar technologies to ensure proper operation, enhance user experience, collect statistical data, and maintain information security.
Third parties, such as Google and Facebook, may also place cookies for personalized advertising and analytics.
You may block or delete cookies in your browser settings; however, this may affect certain Services.

6. Marketing Communications

Farm to Family offers customers the option to join mailing lists and receive offers, updates, and promotions via Email, SMS, WhatsApp, Telegram, or other digital channels.
By providing your details and subscribing, you consent to receiving marketing messages in accordance with the Israeli Communications Law (Telecommunications and Broadcasting), 2008.
You may withdraw your consent at any time via the unsubscribe link in messages or by contacting customer service.
Unsubscribing will not delete information already collected about you, but it will no longer be used for direct marketing.

7. User Rights

According to the Privacy Protection Law, 1981 (including Amendment 13), you have the following rights:

To review the personal data stored about you.

To request correction of inaccurate, incomplete, unclear, or outdated data.

To request deletion of data no longer required for its original purpose.

To request restriction of use of your data in certain cases.

To withdraw your consent to receive direct marketing at any time.

Requests to exercise these rights may be sent to the email address listed at the end of this document.

8. Data Security

Farm to Family implements advanced technological and organizational measures to protect personal data. However, absolute protection against unauthorized access, breaches, or misuse cannot be guaranteed.

9. Data Retention

Farm to Family will retain your personal information for as long as necessary for the purposes for which it was collected and in accordance with legal requirements.
We will periodically review the data held, and if it is no longer required for legal, business, or customer service purposes, it will be securely deleted or anonymized.

Nevertheless, Farm to Family may retain your personal information for a longer period in the following cases:

1. Where required by law or regulatory authority.
2. Where contractually obligated.
3. Where necessary for legal proceedings, disputes, or protecting our rights.

10. External Links

The Website may contain links to third-party websites or services (such as Google, Facebook). This Policy does not apply to such services, and their use is subject to their own privacy policies. We recommend reviewing their policies before providing them with personal data.

11. Changes to this Policy

Farm to Family may update this Policy from time to time. Any material changes will be posted in a prominent notice on the Website. We recommend reviewing the Privacy Policy periodically for updates.

12. Contact Information

Database Owner: Farm to Family
Email for inquiries: info123fresh@gmail.com
Phone for inquiries: ⁦050-3446261
Last Updated: August 2025